6.15.2012
Our Social Media Presentation at NeoCon
This presentation ia about getting to know digital marketing, including cloud computing, social bookmarking/sharing, and search engine optimization. Identify tools to help find potential client bases, to develop brands online, to understand the merits of a digital client, and to track the effectiveness of new media strategies. Learn to use social media networks using a list of suggested sites most applicable for the architecture, engineering and construction industries, and customize it to fit their firm’s branding. You can plan a social strategy on how to release content through storytelling, to the selected social media sites, using text, images, and videos, then create avenues so people can easily find them. Learn to measure the return on investment of your efforts in social technology so you can reinvest in or redirect your marketing plan.
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