9.25.2011

Lira Luis exhibiting at a.DOT

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Introducing Lira Luis, No.18 of 52 Artists exhibiting at a.DOT | Chicago Artists Resource Chicago Women in Architecture is pleased to announce Lira Luis No.18 of 52 Artists participating in this years a.DOT exhibition! To get to know each of the 52 Artists better the CWA asked each of the participants...
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9.12.2011

Tip #7: Share the victory

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The whole victory in the Curbed competition was a result of a collective effort. While I may have instigated the journey, the final outcome of earning a landslide total of 7,538 votes within 58.5 hours was not an individual effort. I advocate a new kind of leadership that is more collaborative. A...
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9.11.2011

Tip #6: Make it fun to vote for you

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One of the things that make a journey fun is adding an element of excitement. You’ve got to enjoy what you are doing in order for others to get excited about voting for you. Also, I lowered my expectations for the final outcome of the Curbed competition. While I’m one to want to win, it wouldn’t be...
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9.09.2011

Tip #5: Allow for freedom of speech

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For every point, there would be a counterpoint. This creates balance and a point of view that is truly unbiased. Expose both viewpoints. Never suppress either side. During the course of the tournament at Curbed, there was no shortage of “lively” discussions in the comments section. This became more...
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9.08.2011

Tip #4: Make the process about them, your audience, and not about you

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In the book Socialnomics by Erik Qualman, it states that “Successful companies in social media act more like Dale Carnegie and less like Mad Men.” This was my thought process during the bracketed tournament of Curbed.com. I remember from Dale Carnegie’s book, How to Win Friends and Influence People,...
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9.07.2011

Tip #3: Fully engage your audience

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To win the Curbed competition, do you really need to "vote for yourself many times in consecutive 24-hour periods"? Or; would you really want to spend "an IT staff’s billable hours (and we all know the hourly rate is expensive) to write a program that automatically votes, 7542 total"? These are some...
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9.06.2011

Tip #2: Identify your audience

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The Curbed competition involved 32 architects, interior designers, or decorators who were pitted against each other in “a massive, weeklong, sports-like showdown” (as described by Curbed). I knew right away that the last thing I should select for an audience would be my fellow architects, interior...
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9.05.2011

Tip #1: Do an inventory of Social Media tools you have.

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This was the first thing I did upon learning that I was thrown into a competition by a well meaning colleague. My instinct was, this could probably be won through the power of Social Media. I immediately assessed the tools and skill set I could use. 1. The Skill Set Last May, I spoke at the American...
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9.03.2011

7 Tips on Winning Hottest Architect Competition with 7K Votes

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Early this week, Curbed National, a website focusing on interior design, decor, and real estate news located in the country’s vibrant urban centers, announced: “It’s Official: Lira Luis is Hottest Designer/Architect of 2011!” (It does look like there's dandruff on my hair, but really, it was snowing...
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